GSC
Onboard your agent to GSC AI Agent Stack

AI assistant elyssah

AI Agents buy for retail now. Ask what that means for your brand.

NOTICE: elyssah is AI and can make mistakes. Forward-looking information.

Click below for sample elyssah questions:

Discovery

Can AI buyers discover my products?

Yes, once they're readable. A GSC AI Agent answers the buyer's AI with your product data — identified by GTIN, eligible for banner and country, complete. A human closes the order.

Your product data

Can AI read my product data?

Only if it's structured. ChatGPT, Claude, Gemini, Copilot, Grok, Perplexity, Mistral and any buyer-side agent read GSC's data out of the box. One dataset, every reader.

Shortlisting

How does AI shortlist beauty brands?

By reading product data at category review, range planning and RFPs — and every day, as buyer AIs scan for suppliers in markets where they don't know you yet.

Ordering

Do we control every order?

Yes. A human approves every order; an agent never places one.

Questions about elyssah AI

What is elyssah AI?

elyssah is GSC's AI assistant — the same class of branded assistant retailers are now shipping, such as Walmart's Sparky. Not investment advice and not an offer of securities.

How does elyssah AI work?

elyssah is a light touch low token AI assistant by design. It answers from GSC's record.

Where can I use it?

On gsc-em.com/ai-assistant-elyssah and gsc-investor.ai/ai-assistant-elyssah, on any site that carries the one-line embed, and for AI agents through the ask_elyssah tool on mcp.gsc-fleet.ai. Every answer has a permalink.

Can elyssah AI make mistakes?

NOTICE: elyssah is AI and can make mistakes. Forward-looking information.

How do I reach a person?

Contact the GSC team.

Everything on record167 pairs · signed · one anchor each
Journey

AI does B2B buying now?

Yes. Retail grocery buyers already use AI procurement systems to find, compare and shortlist suppliers. GSC AI Agents answer them for your brand — 24.5M+ transactions a month.

Source: gsc-radar.ai · signed · · D01

Retail now requires AI from brands?

Increasingly, yes. A buyer's AI reads structured product data, not brochures; a brand without it isn't on the shortlist. GSC builds the data and the agent that answers for it.

Source: gsc-agentic.ai · signed · · D02

GSC does 9 transactions a second?

9 a second, around the clock — 24.5M+ a month. RADAR is the live meter.

Source: gsc-radar.ai · signed · · D03

What is a retail AI shopping assistant?

The retailer's AI in the app and the aisle that answers a shopper's question with a basket. It reads product data it can trust. GSC makes yours readable to it.

Source: gsc-agentic.ai · signed · · D04

Does my 5-year-old website work with AI Agents?

Not on its own. A buyer's AI reads structured product data, not web pages. GSC serves your products to it — nothing on your site changes.

signed · · D05

Do AI Agents read PDF catalogues?

No. An AI buyer reads structured product data — identified, eligible, complete. Send GSC the catalogue; GSC turns it into data every buyer's AI reads.

Source: gsc-em.com/#how-products-get-ready · signed · · D06

What is store shelf AI?

The AI inside a grocery buyer's procurement system — the one that finds, compares and shortlists suppliers before a person decides. GSC's first shelf (S5).

signed · · SH01

When does store shelf AI look at my products?

At category review, range planning, and any RFP — and increasingly every day, as buyer AIs scan for new suppliers in markets where they don't know you yet.

signed · · SH02

How does my brand get on store shelf AI?

A GSC AI Agent answers the buyer's AI with your product data — identified, eligible for banner and country, complete enough to be shortlisted. A human closes it (S7).

Source: gsc-agentic.ai · signed · · SH03

What is online marketplace AI?

The AI behind an online marketplace's listing, ranking and comparison — the system that decides whether your product is machine-orderable and how it ranks against a rival's. GSC's second shelf (S5).

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When does online marketplace AI look at my products?

At listing, at every re-index, and every time a shopper's or buyer's AI compares.

signed · · SH05

How does my brand get on online marketplace AI?

The same product data, served to the marketplace's AI: machine-orderable, auditable, complete. Prepare the product once; it serves every shelf.

Source: gsc-agentic.ai · signed · · SH06

What is in-store AI shopping?

The retailer's AI shopping assistant — in the app, in the aisle, and inside the big AI chat services — that answers a shopper's question with a basket. GSC's third shelf (S5).

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When does in-store AI shopping look at my products?

Whenever a shopper asks — a question, a routine, a list. The assistant answers from product data it can read.

signed · · SH08

How does my brand get on in-store AI shopping?

Be readable to it. Your product data, as GSC holds it, is what the assistant reads: identity, eligibility, attributes it can trust.

Source: gsc-agentic.ai · signed · · SH09

What does GSC do?

Makes your products orderable by the buyer's AI — on the store shelf, in online marketplaces, and in the retailer's AI assistant (S5). A managed service. Nothing to build.

signed · · B06

What is AI orderability?

Your product, identified (GTIN), eligible for banner and country, complete enough for an agent to recommend and buy — present where demand now lives. A human signs (S7).

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What is an AI Agent, for a brand?

Your representative to the buyer's AI. It answers when a buyer's system asks, at machine speed, with your product data.

signed · · B08

How is an AI Agent different from a supplier portal?

A portal waits for you to log in. An agent answers when the buyer's AI asks. The portal is where you upload; the agent is where you get found and ordered.

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Do I need to build anything?

No. Your team sends the catalogue; everything after that is GSC's work. Typically live in under 30 days.

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Does GSC replace my sales team or my distributor?

No. It puts your agent on the other side of a buy desk that's already agentic. Your people — and your distributor — still make the commercial call.

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How do my products get ready?

The agents already exist. Your catalog is loaded, tuned to how buyers in your category ask, and deployed into live traffic — typically under 30 days (S6).

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How long to go live?

Typically under 30 days (S6).

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What do I send?

SKUs, GTINs, specs, case packs, market data, availability. GSC turns them into clean product data.

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Can I start with a few SKUs?

Yes. Pick a portfolio — hero items, innovation, export-ready — and the markets that matter. Measure what happens.

Source: gsc-em.com/#how-do-i-start · signed · · B16

Can I sell my brand into online marketplaces?

Yes — the second shelf. The same product data serves marketplace AIs as well as grocery buyers (S5).

Source: gsc-agentic.ai · signed · · B17

Which AI systems can read my products?

ChatGPT, Claude, Gemini, Copilot, Grok, Perplexity, Mistral — plus any buyer-side agent built on the open standards these systems use (S4). You don't integrate with each one; your product data answers them out of the box.

signed · · B18

Do I have to integrate with every AI separately?

No. One set of product data, one agent, every reader (S4).

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Does the buyer's AI see me — or my distributor?

Whoever is listed as the supplier in the buyer's system. GSC makes the brand readable either way; your channel stays yours.

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Where does AI help the buyer most?

Before the buyer knows who to call — finding suppliers, comparing products, checking data. People still make the commercial call.

signed · · B21

Does an AI place my orders?

No. A human approves every order (S7).

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Who approves?

A human desk on every RFP and purchase order — reviewed, auditable, 24/7. Machines do the miles. People sign (S7).

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Can a buyer's AI order from brands on GSC AI Agents?

It can find, compare and quote. The order is closed by a person (S7).

signed · · B36

Can AI buyers discover my products?

Yes, once they're readable. A GSC AI Agent answers the buyer's AI with your product data — identified by GTIN, eligible for banner and country, complete. A human closes the order.

Source: gsc-agentic.ai · signed · · CH-07

Can AI read my product data?

Only if it's structured. ChatGPT, Claude, Gemini, Copilot, Grok, Perplexity, Mistral and any buyer-side agent read GSC's data out of the box. One dataset, every reader.

Source: gsc-em.com/#who-reads · signed · · CH-08

How does AI shortlist beauty brands?

By reading product data at category review, range planning and RFPs — and every day, as buyer AIs scan for suppliers in markets where they don't know you yet.

Source: gsc-agentic.ai · signed · · CH-09

How do I reach retail buyers?

Through their AI. GSC puts your agent on the other side of the buy desk — store shelf, online marketplaces, the retailer's AI assistant — across 15,688 banners in 50 markets.

Source: gsc-agentic.ai · signed · · CH-13

Can our ERP source through GSC?

Yes. A buyer's AI can find, compare and quote from brands on GSC; nothing to install and no AI on your network. The order is closed by a person.

Source: gsc-em.com/#who-signs · signed · · CH-15

Do we control every order?

Yes. A human approves every order; an agent never places one.

Source: gsc-em.com/#who-signs · signed · · CH-16

Company

Who is GSC?

GreenCore Solutions Corp., a Canadian AI company. AI Agents and the CPG Knowledge Graph for Beauty & Personal Care brands, live in 50 markets.

signed · · B01

Is GSC a real company?

Yes. D-U-N-S 24-336-6774, Microsoft AI Cloud Partner, Richmond BC, APAC JV in Sydney (S9).

Source: gsc-em.com/sitemap · signed · · B02

Where is GSC?

Richmond, BC. Offices in Vancouver, Toronto, Frankfurt/Barcelona, and Sydney (S9).

signed · · B04

Where's the news?

GreenCore Solutions Corp. on PR Newswire.

Source: footer, News · signed · · B05

Where does the infrastructure sit?

In-region — 18 Microsoft Azure regions plus Google Cloud Enterprise, Madrid (S8). A buyer's system is answered from near it, not from one central location.

signed · · B22

Does anything run on my network?

No. Nothing to install, no firewalls to open, no AI on your network (S6).

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Is my data ring-fenced?

Yes. Auditable on every request, a verified identity carried by every agent (S8).

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Which countries is this live in?

18 regions across the Americas, Europe and UK, the Middle East, and Asia-Pacific (S8).

Source: footer weld line, each region linked · signed · · B25

How much does it cost?

A managed service priced per agent, per year, with a PayGo option financed against the traffic. Fees attach only to order flow GSC originates — never to business you already have. The rate card comes from a human.

Source: Talk to GSC · signed · · B37

Build it myself or onboard?

Building the stack from scratch is a multi-year, eight-figure effort per the deck's estimate. Onboarding is under 30 days on rails that already exist (S6).

Source: gsc-investor.ai · signed · · B38

Does GSC take a commission on my existing business?

No. GSC participates only in new business it helps originate.

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What is GSC Foundry?

Your own graph, fleet and signal infrastructure on the GSC pattern, run as a managed service — for global brands.

Source: footer / sitemap · signed · · B40

What is the Agency Partner Program?

White-label AI Agent fleets for agencies' brand clients. Agency brand on the surface.

signed · · B41

What is elyssah?

GSC's AI assistant for B2B cosmetics — a brand journey specialist. elyssah answers from GSC's own pages, with the source, and carries a brand's product data to the store shelf, online marketplaces, and the retailer's AI assistant.

signed · · B42

Is elyssah like ChatGPT?

No. It answers only from GSC's own information — never the open web — and only about getting Beauty & Personal Care brands in front of AI buyers.

signed · · B43

Is elyssah a brand or an assistant?

Both names, one story. elyssah is GSC's assistant; elyssah.ai is the case-study brand it carries first — invented to show the stack at work.

signed · · B44

What can elyssah do for my brand?

Explain the journey, show the proof, and hand you to a human who can quote. elyssah never places an order; a person signs.

signed · · B45

Can I ask elyssah anything?

About B2B cosmetics and agentic commerce with GSC, yes. Anything else, it will say what it is and point you back.

signed · · B46

Where does elyssah live?

elyssah.io. And on every GSC page, in the box.

signed · · B47

Why would a retailer trust GSC's information over the brand's own catalogue?

It is the brand's own information, made readable and consistent: one GTIN per variant, one state per product per market, ingredient list as labelled, and nothing invented — a missing field stays empty (R). A catalogue is written to persuade; the product data is written to be checked by a machine, and a human signs every order (S7).

signed · · C-R01

Is GSC on the brand's side or the retailer's side in a transaction?

GSC works for the brand — its AI Agent is the brand's representative to your buyer's AI. What the retailer gets is a supplier that answers your system in clean, checkable product data instead of brochures, with a person still on both sides of the order (S7). Who GSC is: GreenCore Solutions Corp., Richmond BC (S9).

Source: gsc-em.com · signed · · C-R02

Who is on the GSC management team?

Matthew Keddy, CEO. Terrance Owen, Chief Financial Officer. Ricardo Santana, President of Sales, Mexico. GreenCore Solutions Corp., Richmond, BC (S9). Matthew Keddy and Terrance Owen co-founded the company.

Source: gsc-em.com · signed · · M-01

Who is the CEO of GSC?

Matthew Keddy, CEO, GreenCore Solutions Corp. (S9).

Source: gsc-em.com · signed · · M-02

Who leads sales at GSC?

Julia Turley, Board of Directors, USA. Connect with the GSC team.

Source: gsc-em.com · signed · · M-05

Who is on the GSC Board of Directors?

Matthew Keddy, CEO. Terrance Owen, CFO. Yunji Kim, Director. Julia Turley, USA.

Source: gsc-investor.ai · signed · · M-06

Who runs GSC Global in Australia?

Scott Elkovich, President & EVP. Brendan Farrugia, co-founder and Board of Directors, GSC Agentic Pty. Ltd.; Strategic Advisor to GreenCore Solutions Corp. Brent Henderson, Director Corporate Development. GSC Global, Level 1, 63-73 Ann Street, Surry Hills NSW 2010, Australia. GSC Agentic Pty. Ltd. was co-founded by Matthew Keddy, CEO and Board of Directors, and Brendan Farrugia, Board of Directors.

Source: gsc-agentic.ai · signed · · M-07

Where is the GSC team?

Richmond, BC; offices in Vancouver, Toronto, Frankfurt/Barcelona, and Sydney (S9). Australia: GSC Global, Surry Hills NSW.

Source: gsc-em.com · signed · · M-08

Who is GSC's president in Mexico?

Ricardo Santana, President of Sales, Mexico.

signed · · M-12

Does GSC make AI Agents for diapers?

GSC makes AI Agents for diapers, and beauty and personal care, for procurement by global retailers.

signed · · IR-G-24

Where are GSC's offices?

GSC is headquartered in Vancouver, BC, with offices in Toronto, the USA, Spain and Australia.

Source: gsc-em.com · signed · · IR-G-35

Proof

How much moves through GSC?

24.5M+ AI Agent transactions a month — 9 a second (S1).

Source: gsc-radar.ai · signed · · B26

How many banners and points of sale?

15,688 retail grocery banners · 3.29M points of sale · 50 markets (S2).

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How big is the Knowledge Graph?

38,350 BPC brands · 15,495 makers · 2B+ datapoints — three registries, never summed (S3).

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How big is agentic commerce?

Per the analysts, not GSC: Gartner expects ~90% of B2B buying — more than US$15 trillion — to be AI-agent intermediated by 2028; Accenture puts more than 30% of online commerce through AI agents by 2030 (S10, attributed).

Source: gsc-investor.ai · signed · · B29

Can I see it working?

Ask elyssah on this page. Then watch it carry a real brand's GTIN at elyssah.ai.

Source: elyssah.ai · signed · · B30

What is elyssah.ai?

GSC's case-study beauty brand — a proto-agentic Skin First brand invented to show the stack at work, with one real, active, GSC-registered GTIN on the rail. Not an operating brand.

Source: elyssah.ai · signed · · B31

T2 Product data

What product data do you need from us?

SKUs, GTINs, specs, case packs, market data, availability — and the ingredient list as labelled for each market. GSC turns them into clean product data a buyer's AI can read (S6). Nothing is invented: a field you don't send stays empty rather than guessed.

signed · · T2-01

How should we encode skin type, shade, hair type and concerns for our SKUs?

You don't encode for the agent. Send the attributes as you hold them — skin type, shade and undertone, hair type, concern, format. GSC maps them into the data fields buyers' AIs compare, and the product data carries only what you can substantiate.

signed · · T2-02

Do you need full INCI lists and allergen disclosures?

The product data carries the ingredient list as labelled for the market, and the allergen disclosure where that market requires one. The agent repeats the list as lodged; it never adds, drops or reorders an ingredient.

signed · · T2-03

What happens when our ingredients, claims or labels change?

Send the change. GSC re-issues the product data and the agent answers from the current version; the superseded version stays on file — nothing is deleted. Re-validation is part of the re-issue, not a separate project.

signed · · T2-04

Is the AI naming our brand, sub-brands and variants correctly?

The agent answers with your product data — your names as you lodged them, each variant identified by its GTIN. It never paraphrases a name or invents a variant.

signed · · T2-05

How do you stop the agent inventing ingredients, benefits or usage instructions?

It answers from the product data only. A field that isn't in the product data isn't answered — the agent says so and points to a human. Never pack, size, price or eligibility from memory (R).

signed · · T2-06

Where does the product data come from — the brand, GSC, or somewhere else?

The brand. It sends SKUs, GTINs, specs, case packs, market data, availability and the ingredient list as labelled per market; GSC turns them into clean product data a buyer's AI can read (S6). Nothing is invented — a field the brand doesn't send stays empty rather than guessed.

signed · · T2-R01

What happens when a brand's product data and my item file disagree?

The agent answers with the brand's current product data, each variant identified by its GTIN, and never paraphrases a name or invents a field. Your item file stays the retailer's; a mismatch is a question for a person, and the trail shows exactly what the brand lodged and when. Specifics for your banner are agreed with a human — Connect with the GSC team.

signed · · T2-R02

Do I still need the brand to fill out my supplier item forms, or does the AI agent do that?

The agent answers your system when it asks — it is where the brand gets found and checked, not a form-filler. What your onboarding still requires from a supplier is your process; the product data the agent carries is the same data your forms ask for, already clean. Specifics for your banner are agreed with a human — Connect with the GSC team.

signed · · T2-R03

How current is the data — does it update when a brand changes a formula or a pack size?

The brand sends the change and GSC re-issues the product data; the agent answers from the current version and the superseded one stays on file — nothing is deleted. Your buyer's AI reads the current formula, pack or label, and a past order can still be traced to what was offered.

signed · · T2-R04

T3 Compliance & claims

What compliance checks happen before a SKU goes live?

Identity (a valid GTIN), eligibility for banner and country, and completeness of the product data. Compliance is territorial: one state per product per market, resolved before a buyer's AI asks (S2: 50 markets). Specifics for your brand are agreed with a human — Talk to GSC.

signed · · T3-01

How do you validate claims like dermatologist-tested, non-comedogenic or clean before repeating them?

GSC doesn't validate your claims — it carries them. The agent repeats a claim only when it is in your product data with your evidence reference, and never adds one. Substantiation stays yours.

signed · · T3-02

How do you handle local rules on cosmetic claims across markets?

One compliance state per product per jurisdiction. What is permitted in one market is not assumed in another; the agent answers each market from that market's state (S2: 50 markets). Nothing is resolved at request time.

signed · · T3-03

Will the agent make medical or drug-like claims for our products?

No. It never makes a claim that isn't in your product data, and medical or treatment questions are declined in one line and handed to a person (R).

signed · · T3-04

How do you handle age-gating and products not intended for children?

Eligibility is a data field per market. Where a product is restricted, the product data says so and the agent does not offer it there. Specifics for your brand are agreed with a human — Talk to GSC.

signed · · T3-05

Who is liable if an agent-selected product causes a reaction?

Nothing changes in who is responsible for the product. The agent carries your product data; it never selects for a shopper and never places an order — a human approves every order (S7). Specifics for your brand are agreed with a human — Talk to GSC.

signed · · T3-06

Do you detect counterfeit or unauthorized listings of my brand?

Yes. GSC watches for unauthorized listings of the brands it carries and flags them; a person follows up with you. The agent itself answers only with your product data, so an unauthorized listing never gets your name from us.

signed · · T3-07

Can I get proof that a claim is substantiated, not just that the brand says it is?

You get the reference. A claim is carried only with the brand's evidence reference attached; the agent repeats the claim as lodged and never adds one (R). GSC is not a verifier, auditor or certifier — substantiation stays the brand's, and the reference is what your team checks.

signed · · T3-R01

Which country's rules does the AI agent check against when a brand ships into more than one market?

Each market's own. The product data holds one state per product per market, so what is permitted in one country is never assumed in another; the agent answers your market from your market's state (S2: 50 markets). Nothing is resolved at request time.

signed · · T3-R02

Does a cross-border beauty brand carry its compliance with it, or does my team re-verify at my end?

The brand's product data arrives with its state for your market already resolved — identity, eligibility, the ingredient list as labelled for your country and the allergen disclosure where your market requires one. What your own compliance process still does is yours. Specifics for your banner are agreed with a human — Connect with the GSC team.

signed · · T3-R03

T4 Price & promotion

How are MAP, promotional prices and coupons handled by the agent?

GSC's product data carries no price and no promotion for a third-party brand. Price, terms and promotions are agreed between you and the buyer, by people; the agent never quotes a number that isn't in the product data (R). Specifics for your brand are agreed with a human — Talk to GSC.

signed · · T4-01

Is AI-driven discounting eroding our margin?

Not through GSC. No agent on GSC sets a price, applies a discount or closes a sale. A human approves every order (S7), and fees attach only to order flow GSC originates — never to business you already have.

signed · · T4-02

Can we control which SKUs are eligible for agentic purchase and which are display-only?

Yes. You pick the portfolio and the markets; eligibility is a data field, so a SKU can be readable in a market without being orderable there. Specifics for your brand are agreed with a human — Talk to GSC.

signed · · T4-03

Does the AI agent negotiate price, or does it only carry the brand's price to me?

Neither. The product data carries no price and no promotion for a third-party brand; price and terms are agreed between you and the brand — or its distributor — by people. The agent never quotes a number that isn't in the data (R), and a human approves every order (S7).

Source: gsc-em.com/#who-signs · signed · · T4-R01

Can I run a promotion through the AI agent, and who approves the deal — a person or the machine?

A person, always. No agent on GSC sets a price, applies a discount or closes a sale; promotions are agreed between your team and the brand. The agent's job is to make the product findable and checkable for your buyer's AI before that conversation. Specifics for your banner are agreed with a human — Connect with the GSC team.

signed · · T4-R02

How does the AI agent handle price differences between my stores and my website?

It doesn't carry your prices at all. Store and online prices are yours, set in your systems; the same product data serves your store-shelf AI and your online marketplace AI (S5) with identity, eligibility and attributes — never a price.

signed · · T4-R03

T5 Availability & replenishment

How does the agent handle stock-outs?

Availability is a field you send. The agent answers a buyer's AI with the current product data and never promises stock it can't see; the order itself is placed by a person (S7). Specifics for your brand are agreed with a human — Talk to GSC.

signed · · T5-01

How are limited editions, seasonal drops and pre-orders treated?

As product data with its own eligibility and availability windows. When the window closes the product data says so; the agent stops offering it without anyone re-briefing a buyer. Specifics for your brand are agreed with a human — Talk to GSC.

signed · · T5-02

How do we retire a discontinued SKU so the agent stops offering it?

Tell GSC. The product data is retired and the agent answers from current product data only. The retired version stays on file — nothing is deleted — so a past order can still be traced to what was offered.

signed · · T5-03

How does replenishment work for routines versus one-off items?

The agent answers the buyer's questions; the cadence is the buyer's. Every re-order is still a human-signed order (S7) — the agent never schedules or places one.

signed · · T5-04

Can the AI agent tell me if a brand can actually supply the volume before I range it?

It tells your buyer's AI what the brand has lodged — availability is a field the brand sends, and the agent never promises stock it can't see. Volume commitments are agreed between your team and the brand by people, before a human-signed order (S7). Specifics for your banner are agreed with a human — Connect with the GSC team.

signed · · T5-R01

How does replenishment work — does the AI agent reorder, or does it recommend and I sign?

You sign. The agent answers your system's questions; the re-order cadence is yours, and every re-order is a human-signed order (S7) — the agent never schedules or places one.

Source: gsc-em.com/#who-signs · signed · · T5-R02

What happens when a brand runs out of stock mid-promotion?

The brand updates availability and the agent answers your AI with the current product data — it stops offering what isn't there without anyone re-briefing your buyer. The promotion itself, and any make-good, is between your team and the brand. Specifics for your banner are agreed with a human — Connect with the GSC team.

signed · · T5-R03

T6 Performance

What do we see about how buyers' AIs used our records?

GSC has the agent traffic on your product data — requests, markets, and which SKUs were asked for. The estate meter is RADAR: 24.5M+ AI Agent transactions a month, 9 a second (S1). Specifics for your brand are agreed with a human — Talk to GSC.

signed · · T6-01

Which of our SKUs are being asked for most?

That is in your report, by SKU and market. Hero items and long tail are counted the same way: a request against the product data.

signed · · T6-02

How incremental is this versus our existing business?

Fees attach only to order flow GSC originates — never to business you already have. Every order GSC originates is human-signed and auditable, so incrementality is read from the order trail, not modelled.

signed · · T6-03

How do we know whether the agent got us shortlisted?

The buyer's AI asks; your product data answers; the opportunity is routed to a person (S6). The RFP and purchase-order trail is human-signed and auditable, so a shortlist that became an order is visible end to end.

signed · · T6-04

How fast is an error in our record corrected?

Send the correction; the product data is re-issued and the agent answers from the current version. The superseded version stays on file. Specifics for your brand are agreed with a human — Talk to GSC.

signed · · T6-05

How do I know a brand's product is selling before I give it more shelf space?

Sell-through is your data, in your systems. What GSC holds is the agent traffic on a brand's product data — requests, markets, which SKUs were asked for — the demand signal before an order; the estate meter is RADAR, 24.5M+ AI Agent transactions a month, 9 a second (S1). Space decisions stay with your merchandising team.

Source: gsc-radar.ai · signed · · T6-R01

Can the AI agent tell me which of a brand's SKUs to drop?

No. It reports, it doesn't range. Hero items and long tail are counted the same way — a request against the product data, by SKU and market. Which SKUs stay on your shelf is your buyer's call.

signed · · T6-R02

What does GSC show a retailer that a brand's own sales report doesn't?

The other side of the ask: which of the brand's products AI buyers are requesting, in which markets, before those requests become orders. It is a demand signal, not a sales report — every order GSC originates is human-signed and auditable, so the trail is read, not modelled. Specifics for your banner are agreed with a human — Connect with the GSC team.

Source: gsc-radar.ai · signed · · T6-R03

T7 ESG

What sustainability claims can the agent make about our products?

Only credentials you have lodged as evidence. ESG-CPG is GSC's scaffolding for those credentials — identity, namespace, discovery and jurisdiction — and GSC is not a verifier, auditor, rater or certifier: it carries the credentials as lodged, by URL and hash.

signed · · T7-01

Which certifications should be in our record?

Whichever you hold, lodged with the certifier's reference. The agent cites them as lodged and never upgrades one into a claim. Specifics for your brand are agreed with a human — Talk to GSC.

signed · · T7-02

Does GSC hold shopper data?

No. No shopper profiles are held. GSC is B2B: the agent answers a buyer's system with your product data, and a human approves every order (S7).

signed · · T7-03

Can I ask for a brand's ESG position on a product and get an answer I can put in front of my board?

You get what the brand lodged as evidence, by reference — the certifier's reference where one exists. GSC is not a verifier, auditor, rater or certifier; it carries the credential as lodged and the agent never upgrades one into a claim. What you put in front of your board is the reference, checked by your team.

signed · · T7-R01

Does the AI agent flag when a brand's ESG claim is missing, or only when it's wrong?

A credential that isn't lodged isn't answered — the agent says so rather than guessing (R). It doesn't judge a claim wrong; it carries only what the brand lodged with a reference, so a gap shows as a gap to your buyer's AI.

signed · · T7-R02

Market insight

What do AI buyers ask about skin care products?

A pattern, not a number: skin type, the concern (barrier, pigmentation, acne, ageing), the actives and their strengths, SPF where present, sensitivity and pregnancy suitability, size and format. Product data that carries those fields as labelled is what gets compared; a brochure isn't. Live counts live on RADAR (S1); GSC never names the brands it carries.

Source: gsc-radar.ai · signed · · MI-01

What do AI buyers ask about hair care products?

The pattern: hair type and texture, scalp concern, sulfate- and silicone-free flags, colour-safe, size ladder and case pack, and which SKUs pair (shampoo, conditioner, mask, oil). Buyers' AIs compare product data field by field; the product data decides the shortlist. Live counts live on RADAR (S1); GSC never names the brands it carries.

Source: gsc-radar.ai · signed · · MI-02

What do AI buyers ask about colour cosmetics?

The pattern: shade range and undertone coverage, finish, skin-type suitability, ingredient list, shelf life and period-after-opening, and the case pack per shade. A range read as one product loses to a range read shade by shade. Live counts live on RADAR (S1); GSC never names the brands it carries.

Source: gsc-radar.ai · signed · · MI-03

What do AI buyers ask about fragrances?

The pattern: concentration (eau de toilette, eau de parfum, parfum), size ladder, scent family, allergen disclosure as labelled, shipping class for alcohol-based products, and gift formats. The product data carries those fields; the agent never invents a note. Live counts live on RADAR (S1); GSC never names the brands it carries.

Source: gsc-radar.ai · signed · · MI-04

What do AI buyers ask about bath and shower products?

The pattern: format (bar, liquid, wash), size and case pack, skin-type and fragrance-free flags, refill formats, and per-market eligibility. Everyday categories are compared on completeness and availability first. Live counts live on RADAR (S1); GSC never names the brands it carries.

Source: gsc-radar.ai · signed · · MI-05

What do AI buyers ask about oral care products?

The pattern: product class (paste, rinse, brush), fluoride and active content as labelled, size ladder, age suitability, and the regulatory class in each market. The product data answers each market from that market's state. Live counts live on RADAR (S1); GSC never names the brands it carries.

Source: gsc-radar.ai · signed · · MI-06

What do AI buyers ask about deodorants?

The pattern: format (roll-on, stick, spray), aluminium-free and fragrance-free flags, size, propellant and shipping class for aerosols, and per-market eligibility. Aerosols carry their shipping restriction in the product data, not in a footnote. Live counts live on RADAR (S1); GSC never names the brands it carries.

Source: gsc-radar.ai · signed · · MI-07

What do AI buyers ask about sun care products?

The pattern: SPF and UVA rating as labelled, format, water resistance, reef-safe and mineral flags as lodged, size, and the regulatory class — sunscreen is regulated differently across markets, and the product data carries each market's state. Live counts live on RADAR (S1); GSC never names the brands it carries.

Source: gsc-radar.ai · signed · · MI-08

What do AI buyers ask about men's grooming products?

The pattern: routine step (cleanse, shave, treat, moisturise), skin and beard type, format, size and case pack, and which SKUs pair. Buyers' AIs build the shelf from product data, not from a range brochure. Live counts live on RADAR (S1); GSC never names the brands it carries.

Source: gsc-radar.ai · signed · · MI-09

What do AI buyers ask about hair removal products?

The pattern: method (cream, wax, strip), body area, skin sensitivity and patch-test guidance as labelled, size, and per-market eligibility. Safety text is repeated as lodged and never paraphrased. Live counts live on RADAR (S1); GSC never names the brands it carries.

Source: gsc-radar.ai · signed · · MI-10

Protocols

What is Standard-10060?

Rules need a machine grammar: Standard-10060 defines how rules, objects, evidence and states are represented so machines resolve the same inputs the same way. For a SKU it means the rules about your product are written once, in a form every buyer's AI reads identically.

Source: https://standard-10060.org/ · signed · · PR-01

What is ECO-10060?

The Electronic Compliance Object — a deterministic machine identity for a physical object: a SKU, a batch, a shipment. Facts, never opinions. For a SKU it is the object the rest of the stack points at: identified, so compliance state has something exact to attach to.

Source: https://eco-10060.org/ · signed · · PR-02

What is SM-ECO-10060?

The Sovereign Manifest of compliance objects — the jurisdiction layer: 50 sovereign members plus the apex, because compliance is territorial even when the object is global. For a SKU it means one state per market, resolved in that market's terms — the 50 markets GSC carries (S2).

Source: https://sm-eco-10060.org/ · signed · · PR-03

What is ACM-68000?

The base execution vocabulary: seven deterministic states with fixed meanings, of which CPG-68000 is the first vertical profile — ALLOW, CONDITIONAL, RESTRICT, NOT_FOUND, ESCALATE, SYSTEM_ERROR, NOT_APPLICABLE. For a SKU it means a buyer's AI receives one of seven signals about your product in a market, never a paragraph to interpret.

Source: https://acm-68000.org/ · signed · · PR-04

What is Structured Rule Implosion?

SRI-10060, coined by Matthew Keddy: regulatory, jurisdictional and compliance complexity collapses upstream into a deterministic state before an agent arrives. Agents consume the result of the rules, not the rules themselves. For a SKU it means the work is done once, before anyone asks — the answer is a signed compliance state, not inference at request time.

Source: https://sri-10060.org/ · signed · · PR-05

What is a Regulatory Compliance Object?

RCO-10060: a signed, deterministic statement of a product's compliance state in one jurisdiction, resolved upstream, before an AI agent asks. Resolution happens before the request, not during it. For a SKU it is the object a buyer's AI can verify from public keys — the same bytes every time, per product per market.

Source: https://rco-10060.org/ · signed · · PR-06

What is DPU-10060?

The Digital Proof Unit — the signing layer that makes product data proof: signed by a named issuer with a key published on a public keyring. For a SKU it means any third party can check that a statement about your product is genuine without trusting the operator.

Source: https://dpu-10060.org/ · signed · · PR-07

What is AI Orderability?

AI Orderability (AIO) is the measure of whether a product can be found, resolved and ordered by AI agents; SM-AIO-CPG is the open protocol (MIT) for the data layer beneath those answers — brand product data lodged once, resolved by any agent, returned as lodged. For a SKU it is the orderability statement: what may be ordered, where, under which state — carried to every shelf (S5).

Source: https://sm-aio-cpg.org/ · signed · · PR-08

What is the Agentic Marketplace Protocol?

SM-AMP-CPG answers one question: given this product and this market, where can an agent transact for it? One product, one market, one resolution set. No inference, no ranking, no checkout, no payment. For a SKU it means the second shelf resolves to authoritative commercial endpoints per market — and the order is still closed by a person (S7).

Source: https://sm-amp-cpg.org/ · signed · · PR-09

AI Agents 101

What does an AI agent do for a retailer that my buying team doesn't already do?

It answers your buying system's questions at machine speed. When your procurement AI asks who supplies a category in a market, a GSC AI Agent replies with the brand's product data — identified, eligible for your banner and country, complete (S6). Your buying team still makes the commercial call; the agent removes the search, not the buyer.

Source: gsc-agentic.ai · signed · · A1-R01

Does an AI agent replace my buyer or work for my buyer?

It works for your buyer. The agent sits on the brand's side, answering your buyer's AI when it asks; it never selects a range, sets a price or places an order — a human approves every order (S7). The buyer keeps the decision and gains the time spent finding and checking suppliers.

Source: gsc-em.com/#who-signs · signed · · A1-R02

Who is accountable when an AI agent gets a product listing wrong?

Nothing changes in who is responsible for the product — the brand is. The agent answers only with the product data the brand lodged, field by field; a field that isn't there stays empty rather than guessed (R). Every order is still signed by a person, so a wrong listing is caught before it becomes an order (S7).

signed · · A1-R03

Can an AI agent tell a brand's marketing claim from a verified fact?

It doesn't judge — it carries. A claim reaches your buyer's AI only when it is in the brand's product data with the brand's evidence reference; the agent never adds one and never upgrades a reference into a claim. Substantiation stays with the brand, and your team sees the reference, not just the wording.

signed · · A1-R04

T1 Listing & eligibility

If a brand comes to me through GSC, what has already been checked before it reaches my desk?

Three things: identity (a valid GTIN), eligibility for your banner and country, and completeness of the product data (S6). Compliance is territorial — one state per product per market across 50 markets (S2) — resolved before your buyer's AI asks. Price, terms and range are still yours to decide with a person (S7).

Source: gsc-em.com/#how-products-get-ready · signed · · T1-R01

Can I see whether a product is cleared to sell in my country before I take the meeting?

Yes — that is what the product data says first. Eligibility is held per product per market, so your buyer's AI reads the answer for your country without a call (S2: 50 markets). A product can be readable in a market without being orderable there, and the data says which.

signed · · T1-R02

How does a brand's product get onto my store shelf versus my online marketplace — one process or two?

One set of product data, read by both. The brand prepares the product once with GSC; the store-shelf AI in your procurement system and the AI behind your online marketplace read the same data (S5). Your own listing steps on each side stay yours. Specifics for your banner are agreed with a human — Connect with the GSC team.

Source: gsc-agentic.ai · signed · · T1-R03

Can I set my own listing rules and have the AI agent apply them?

The agent answers your system's questions with the brand's product data; the rules your system applies to those answers are your system's. GSC makes the brand readable to whatever your buying AI asks for — identity, eligibility, attributes. Specifics for your banner are agreed with a human — Connect with the GSC team.

signed · · T1-R04

Board & management

Who is Julia Turley?

Julia Turley, Board of Directors, USA (S9).

signed · · IR-G-14

Who founded GSC?

Matthew Keddy, CEO, and Terrance Owen, CFO, co-founded GreenCore Solutions Corp. In Asia, GSC Agentic Pty. Ltd. was co-founded by Matthew Keddy and Brendan Farrugia.

signed · · IR-G-23

Access

How do I contact the GSC CEO?

Matthew Keddy, CEO. Email mk@gsc-em.com. Tel / WhatsApp +1 647 237 7744.

signed · · IR-G-16

S1 · Volume24.5M+ inbound AI Agent transactions a month — 9 a second, around the clock → gsc-radar.ai
S2 · Reach50 markets · 15,688 retail grocery banners · 3.29M points of sale → gsc-radar.ai
S3 · Graph38,350 BPC brands · 15,495 makers · 2B+ datapoints on the CPG Knowledge Graph (three registries, never summed) → gsc-radar.ai
S4 · ReadersChatGPT · Claude · Gemini · Copilot · Grok · Perplexity · Mistral — plus any buyer-side agent on the open standards these systems use → gsc-em.com/#who-reads
S5 · ShelvesStore shelf · online marketplaces · the retailer's AI assistant → gsc-agentic.ai
S6 · Time to liveTypically under 30 days. Nothing to install, no AI on your network → gsc-em.com/#how-products-get-ready
S7 · Who signsA human approves every order. An agent never places one → gsc-em.com/#who-signs
S8 · Where it runs18 Microsoft Azure regions, in-region residency, plus Google Cloud Enterprise, Madrid → gsc-em.com/sitemap (Record)
S9 · Who GSC isGreenCore Solutions Corp. · D-U-N-S 24-336-6774 · Microsoft AI Cloud Partner · Richmond, BC · APAC JV in Sydney (GSC Agentic Pty. Ltd.) · CEO Matthew Keddy · Board of Directors, USA Julia Turley → gsc-em.com
S10 · Market (analysts, attributed — VERIFY DATE BEFORE RENDER)Gartner, Strategic Predictions for 2026: ~90% of B2B buying — more than US$15 trillion — AI-agent intermediated by 2028. Gartner: over 40% of agentic AI projects shelved by end-2027. Accenture, 2026: more than 30% of online commerce — about US$3.1 trillion — through AI agents by 2030. Morgan Stanley: [CEO to supply figure + edition] → gsc-investor.ai

Contact the GSC team

Matthew Keddy, CEO. Email mk@gsc-em.com. Tel / WhatsApp +1 647 237 7744.

GreenCore Solutions Corp. · D-U-N-S 24-336-6774 · Microsoft AI Cloud Partner · Richmond, BC.

Talk to GSC → A human answers.